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The Story of
Who We Are
NATURE IS IN YOUR BLOOD™
Mission
elhormiga embodies the idea that nature is in your blood. So, we must appreciate life by aspiring, preserving, and exploring. We aim to supply both outdoor fanatics and office dwellers alike with high-quality but affordable equipment and gear.
Vision
To act as a reminder to drink in life and treasure our Pale Blue Dot -- by offering premium products that don't break the bank in order to become one of the leading outdoor brands by 2035.
Core Values
Affordability
We sell what we desire to use, and those desires shouldn't cost
an arm and a leg.
Quality
That which comes with respect and utility, comes also with
the high caliber.
Candor
The truth is a
bastion for success.
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